Ecton-Individual Case Analysis - 1653 Words

1. How does the Ecton machine differ from the existing technology in the market? What characteristics/application does it have that are similar to that of conventional machine? What characteristics/applications are different? The existing ultrasound technology in cardiology was constantly focusing on improving image quality and providing better quantitative information to response to clinical demands, dreaming that one day it could substitute the expensive imaging techniques such as MRI. Some established companies had developed sophisticated edge detection algorithms that can obtain biomechanical characteristics of the heart; others had developed machines that have superior image quality or even worked on 3-dimensional†¦show more content†¦Therefore, established companies such as HP and Acuson were constantly pursuing sustaining technology to meet the clinical demands. The black arrow in the graph below shows the sustaining development that the established companies pursuing. However, Ecton did not follow the giant’s step. Instead, its goal was to develop a Doppler echocardiography instrument that was compact and easy to use for the alternative market such as the ICU and emergency room or even the customers in developing countries. The type of work Ecton performed can be described as disruptive technology as it has introduced a very different package that mainstream customers historically value. Ecton’s approach fulfilled the characteristics defined by the disruptive technology, as summaries below: Competes with the non-consumption create new value network or target the low end market segment—Ecton planned to introduce its machines in markets outside the traditional cardiology settings, such as ICU and outpatient clinics which can be considered as niche market at that point of time. In addition, customers in the developing nations who cannot afford the conventional echo machine are considered as low end market. Lower performance than the traditional product—Although Ecton’s machine can produce the same high quality image as the conventional machine, it offered fewer features and less versatility. Higher ancillary performance than the traditional product—As the conventional machine isShow MoreRelatedEcton Case1408 Words   |  6 Pagesï » ¿Individual Case Study on echnology a Heartbeat Away: Ecton, Inc. How does the Ecton machine differ from the existing technology in the market? What characteristics/applications does it have that are similar to that of conventional machine? What characteristics/applications are different? a) Difference: Ecton machine is compact, portable and easy to use. Lower cost ($38,000, less than half the price of the low end full scale machines then on the market). Lower technical quality in mostRead MoreEcton Inc. Case Analysis1598 Words   |  7 Pagesa. Explain the technology or innovation introduced in the cases. Cannon knew that his compact echo machine, which he carried under his arm by a single handle, would have to perform competitively in a room filled with state-of-the-art echo machines made by long-standing competitors such as Hewlett Packard -- each machine weighing more than the average NFL linesman and costing nearly a quarter of a million dollars. To view the functioning of the heart, the face of the transducer, which wasRead MoreEcton Inc. Case Analysis Essay1572 Words   |  7 Pagesa. Explain the technology or innovation introduced in the cases. Cannon knew that his compact echo machine, which he carried under his arm by a single handle, would have to perform competitively in a room filled with state-of-the-art echo machines made by long-standing competitors such as Hewlett Packard -- each machine weighing more than the average NFL linesman and costing nearly a quarter of a million dollars. To view the functioning of the heart, the face of the transducer, which wasRead MoreCriticism of Fordes Claim on Benjamin Franklins Autobiography1629 Words   |  7 Pagesdistinct topics; 1) Wealth and Virtue, 2) Virtue of reasonableness, 3) the art of sociability. This essay will look into the succinct analysis of the first part of the autobiography using various sources from Benjamin Franklin to substantiate criticisms and arguments against Fordes claims. The paper will specifically center on the Benjamins Franklins wealth as an individual, and its connection with virtue. Wealth and virtue, to a given extent, were obtained by Benjamin, and in his autobiography; he